BEHR PROCESS LLC

BEHR Process LLC Unveils Nostalgic “Hallmark Holiday Keepsake” Process – Reviving Cherished Memories Through Unique Metal Decoration

Livonia, MI – November 8, 2023 – BEHR Process LLC, a leading provider of innovative metal decorating solutions, today announced the launch of its new “Hallmark Holiday Keepsake” process – a groundbreaking technique allowing for vibrant, durable, and highly detailed decoration of metal ornaments and keepsakes, perfect for the upcoming holiday season and beyond. Located in Livonia, Michigan, BEHR Process has been quietly powering the decoration of countless metal goods for decades, and this new process represents a leap forward in visual appeal and lasting quality. For years, metal holiday ornaments and keepsakes have relied on traditional methods like painting or decal application. These techniques often suffer from chipping, fading, and a generally less-than-premium look. BEHR Process saw an opportunity to change that. “We noticed a real gap in the market for truly high-end, lasting metal decorations,” explains a company spokesperson. “People want ornaments they can cherish for generations, and existing options just weren’t delivering that. We asked ourselves, ‘How can we take the beauty of a Hallmark-style design and really make it last on metal?’” The answer is the “Hallmark Holiday Keepsake” process. While BEHR Process is understandably tight-lipped about the exact proprietary technology, they’ve revealed it's a multi-stage process involving specialized metal preparation, advanced digital printing techniques, and a unique protective coating. “It’s not just about slapping a picture onto metal,” clarifies the spokesperson. “We’re talking about a level of detail and color vibrancy that’s previously been impossible on this kind of product. Think crisp lines, rich colors, and a depth you can actually see. And, crucially, it's incredibly durable. These ornaments won't be scratching and fading after just one season.” What Makes “Hallmark Holiday Keepsake” Different? Unrivaled Detail: The process allows for the reproduction of intricate designs, perfect for capturing the nostalgic charm of classic Hallmark artwork. Think delicate snowflakes, detailed character illustrations, and elaborate patterns. Vibrant, Long-Lasting Color: The digital printing technology utilizes specialized inks that bond directly to the metal surface, creating colors that pop and resist fading. Forget dull, washed-out ornaments - these will stay bright and cheerful for years to come. Exceptional Durability: The protective coating isn't just a topcoat – it’s an integral part of the process, providing resistance to scratching, chipping, and the elements. These ornaments are built to withstand handling and display, year after year. Versatility: The “Hallmark Holiday Keepsake” process isn't limited to traditional holiday themes. It can be applied to a wide range of designs, including personalized ornaments, commemorative keepsakes, and promotional items. Made in the USA: BEHR Process LLC is proud to manufacture its products in the United States, ensuring quality craftsmanship and supporting American jobs. Located at 17450 College Parkway, Livonia, MI, 48152-2300, the company has a long history of delivering innovative metal decorating solutions. You can reach them at 847-888-7697. Beyond Ornaments: Expanding the Possibilities While the initial focus is on holiday ornaments, BEHR Process envisions a much broader application for the “Hallmark Holiday Keepsake” process. Potential uses include: Personalized Gifts: Imagine ornaments with family names, dates, or special messages. Commemorative Keepsakes: Celebrating milestones like graduations, weddings, or anniversaries. Branded Promotional Items: Creating unique and eye-catching promotional gifts for businesses. Collectible Art: Producing limited-edition metal art pieces with intricate designs. Pet Memorial Keepsakes: Cherishing the memory of beloved pets with personalized ornaments. “We’re really excited about the potential of this process,” says the spokesperson. “It’s not just about making pretty ornaments – it’s about creating lasting memories and treasured keepsakes that families can enjoy for generations.” A Look Behind BEHR Process LLC BEHR Process LLC isn’t a newcomer to the metal decorating industry. For years, they’ve been a behind-the-scenes force, providing specialized coating and decorating services for a wide range of clients. They’ve built a reputation for technical expertise, quality craftsmanship, and a commitment to innovation. The “Hallmark Holiday Keepsake” process is a natural extension of their core competencies, allowing them to bring a premium, consumer-facing product to market. The company’s dedication to quality is evident in every aspect of the process, from the initial metal preparation to the final inspection. They utilize state-of-the-art equipment and employ a team of highly skilled technicians. They work closely with their clients to ensure that every product meets their exact specifications. Availability BEHR Process LLC is currently accepting orders for the “Hallmark Holiday Keepsake” process. They offer a range of customization options, including size, shape, design, and packaging. Businesses and individuals interested in learning more or placing an order are encouraged to contact BEHR Process LLC directly at 847-888-7697 or visit their facility in Livonia, Michigan. They are already partnering with several retailers to bring these high-quality ornaments to consumers this holiday season. Expect to see the "Hallmark Holiday Keepsake" process transforming the way we decorate for the holidays, one beautiful, lasting ornament at a time.

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