BEHR Process LLC Unveils Sentimental “Hallmark Holiday Keepsake” – A New Way to Preserve Precious Memories

LIVONIA, MI – November 8, 2023 – BEHR Process LLC, a leading provider of specialized metal decorating and finishing solutions, today announced the launch of its latest innovation: the "Hallmark Holiday Keepsake." This isn't your typical metal product; it's designed to be a cherished family tradition, allowing customers to capture and preserve their holiday memories in a beautifully crafted, long-lasting keepsake. For decades, BEHR Process LLC (located at 17450 College Pkwy, Livonia, MI, 48152-2300, United States, and reachable at 847-888-7697) has quietly been the force behind the stunning finishes you see on everyday products - from beverage cans and aerosols to automotive components and, increasingly, personalized gifts. While many know the finished goods, few know the company dedicated to making those finishes perfect. BEHR specializes in deep drawing, stamping, and finishing metal products with a focus on consistent quality, complex geometries, and innovative coatings. They don't just make metal parts; they enhance them, protect them, and make them look great. And that's exactly what they’ve done with the Hallmark Holiday Keepsake. Think of it as a metal ornament, but much more robust and personal. “We’ve been looking for a way to show off what we can do beyond industrial applications,” explains a BEHR spokesperson. “We wanted something that really showcased our metalworking skills and touched people emotionally. Everyone loves holiday traditions, and we thought, why not create something lasting?” So, what is the Hallmark Holiday Keepsake? It’s a beautifully crafted, durable metal ornament designed to be personalized. Unlike flimsy plastic ornaments that crack or fade, this keepsake is made from high-quality metal, ensuring it will be a treasured part of your holiday décor for years to come. It’s roughly 3 inches in diameter, a perfect size to display on a Christmas tree, hang from a garland, or simply showcase as a decorative piece. But the real magic lies in the personalization. Customers can have the keepsake engraved with a family name, a special date (like a baby’s first Christmas or a wedding anniversary), a short message, or even a small, simple image. BEHR uses a precise laser engraving process to create crisp, clear lettering and graphics that won't wear off over time. “We’re talking about creating a family heirloom,” says the spokesperson. “Something that gets passed down through generations, reminding everyone of those special holiday moments.” Beyond Just Looks: The BEHR Difference While the aesthetics of the Hallmark Holiday Keepsake are certainly appealing, it’s the underlying technology and expertise of BEHR Process LLC that truly sets it apart. BEHR isn’t just taking a piece of metal and slapping a design on it. They are utilizing decades of experience in metal forming and finishing to create a product that is both beautiful and incredibly durable. Here's a peek under the hood: Deep Drawing Expertise: The initial shape of the keepsake is formed through a process called deep drawing, a highly specialized metal forming technique. BEHR’s mastery of deep drawing ensures a consistent, flawless shape, free of imperfections. Precise Stamping: Detailed patterns and intricate designs are then stamped onto the metal using custom-designed tooling. This ensures that every keepsake is identical in quality and appearance. Protective Coatings: To prevent rusting and corrosion, the keepsake is treated with a durable, protective coating. This ensures that it will remain looking beautiful for years to come, even with repeated handling and exposure to the elements. Laser Engraving Technology: The personalization process utilizes state-of-the-art laser engraving technology. This allows for incredibly precise and detailed engraving, ensuring that every keepsake is unique and personalized to the customer’s specifications. BEHR’s laser engraving can handle various fonts and even simple graphics, adding a touch of creativity to each piece. Quality Control: Each keepsake undergoes rigorous quality control inspections to ensure it meets BEHR’s exacting standards. This includes checking for imperfections in the metal, verifying the accuracy of the engraving, and ensuring that the protective coating is applied evenly. More Than Just a Holiday Product While launched with the holiday season in mind, BEHR envisions the Hallmark Holiday Keepsake platform expanding beyond just Christmas. They are already exploring options for personalized keepsakes for other special occasions, such as birthdays, anniversaries, and graduations. “We see this as a way to showcase our capabilities in a more consumer-facing way,” says the spokesperson. “We’re a B2B company at heart, but we believe there’s a real demand for high-quality, personalized metal products. And we’re uniquely positioned to deliver on that demand.” Availability and Pricing The Hallmark Holiday Keepsake is available for purchase directly through the BEHR Process LLC website (details to be announced) and select online retailers. The keepsake is priced at $29.99, with an additional $9.99 charge for personalization. Bulk discounts are available for larger orders. About BEHR Process LLC BEHR Process LLC is a leading provider of specialized metal decorating and finishing solutions, serving a diverse range of industries, including beverage, aerosol, automotive, and consumer products. Founded on a commitment to quality, innovation, and customer satisfaction, BEHR provides its clients with customized solutions that meet their unique needs. With decades of experience in metal forming, stamping, and finishing, BEHR is dedicated to delivering superior products and exceptional service. The company is headquartered in Livonia, Michigan, and serves customers throughout North America and beyond.