BEHR Process LLC Brings Nostalgia to Life with Hallmark Holiday Keepsakes – Advanced Coating Technology Ensures Lasting Memories

LIVONIA, MI – November 8, 2023 – BEHR Process LLC, a leading provider of advanced coating solutions based in Livonia, Michigan, is proud to partner with Hallmark to ensure the enduring beauty and quality of this year's collection of Hallmark Holiday Keepsakes. Those charming ornaments you cherish? A lot of the tech that keeps them looking great year after year comes from BEHR. For those unfamiliar, BEHR Process isn’t a name you usually see on a retail shelf. We’re the folks behind the scenes, the coating wizards, if you will. We work with manufacturers – in this case, Hallmark – to develop and apply specialized coatings that protect, enhance, and add value to their products. Think of us as the ‘armor’ for things you love. We’re at 17450 College Pkwy, Livonia, MI, 48152-2300, and you can reach us at 847-888-7697. But really, you experience our work every day. And this year, that work is particularly visible – and beautiful – in Hallmark’s Holiday Keepsakes. These aren’t just ornaments; they’re little pieces of tradition, representing cherished memories and family moments. They're designed to be passed down through generations, and that's where BEHR's coating technology really shines. Why Coating Matters for Keepsakes Let’s face it: ornaments take a beating. They’re taken out of storage, handled (sometimes a lot), hung on branches, and then packed away again. They’re vulnerable to scratches, fading, and even damage from humidity. Without the right protection, those beautiful designs can lose their luster quickly. That’s where BEHR comes in. We didn’t just slap on any old coating. We worked closely with Hallmark’s design and production teams to develop a customized solution specifically tailored to the unique materials and designs of each Keepsake ornament. This isn’t a one-size-fits-all approach. The BEHR Difference: What’s in the Coating? So, what is in this magical coating? It’s a bit complicated, to be honest – lots of chemistry involved! But here’s the breakdown in plain English: Scratch Resistance: We use advanced polymers that create a durable barrier against everyday wear and tear. Think of it like an invisible shield. This means fewer unsightly scratches, even after years of handling. Hallmark ornaments are precious, and we help keep them looking pristine. UV Protection: Sunlight can fade colors and damage materials over time. Our coatings include UV absorbers that block harmful rays, preventing fading and keeping the ornaments vibrant for years to come. That snowman will stay bright white, and Santa’s suit will stay a cheerful red. Moisture Resistance: Humidity can cause corrosion and damage to certain materials. Our coatings create a barrier against moisture, protecting the ornaments from damage during storage and seasonal changes. No one wants a rusty ornament! Enhanced Color & Detail: It's not just about protection. Our coatings are designed to actually enhance the colors and details of the ornaments, making them even more visually appealing. We make the good stuff look even better. Adhesion Technology: This is a big one. Getting a coating to stick to the variety of materials used in Keepsakes (glass, plastic, metal, even fabric!) requires specialized adhesion promoters. We developed a solution that ensures long-lasting performance, even with delicate materials. Beyond Ornament Protection: BEHR’s Broad Capabilities While the Hallmark Keepsake project is a wonderful example of our work, BEHR Process LLC’s expertise extends far beyond holiday ornaments. We provide coating solutions for a wide range of industries, including: Automotive: Protecting vehicle interiors and exteriors from the elements. Consumer Electronics: Enhancing the durability and aesthetics of smartphones, tablets, and other devices. Industrial Equipment: Providing corrosion resistance and protection for heavy-duty machinery. Packaging: Improving the barrier properties and appearance of packaging materials. We don’t just apply coatings; we engineer them. Our team of chemists and engineers work closely with our clients to develop customized solutions that meet their specific needs. We’re problem solvers, and we’re passionate about coatings. A Partnership Built on Quality & Innovation “We're incredibly proud to partner with Hallmark,” says [Insert BEHR Spokesperson Name/Title – optional]. “Their commitment to quality and creating lasting memories aligns perfectly with our own values. We were excited to bring our coating expertise to bear on the Keepsake collection, ensuring that these ornaments will be cherished for generations.” Hallmark recognizes the importance of durable, high-quality materials in their Keepsake ornaments. “Consumers expect Hallmark Keepsakes to last,” says [Insert Hallmark Spokesperson Name/Title – optional]. “BEHR’s coating technology helps us deliver on that promise.” Looking Ahead BEHR Process LLC is committed to continued innovation in coating technology. We’re constantly researching and developing new materials and processes to meet the evolving needs of our clients. We believe that coatings play a vital role in protecting, enhancing, and adding value to the products we use every day. So, this holiday season, as you hang your Hallmark Keepsake ornaments on the tree, remember that there’s a little bit of BEHR technology helping to bring joy and lasting memories to your home. And while you may not see our name on the box, we're quietly proud to be a part of your holiday traditions. If you'd like to learn more about BEHR Process LLC and our coating solutions, please visit our website at [Insert Website Address – optional] or call us at 847-888-7697. We're at 17450 College Pkwy, Livonia, MI, 48152-2300. Happy Holidays!