BEHR Process LLC Unveils Sentimental 'Hallmark Holiday Keepsake' Solution for High-Volume Personalized Ornament Production

Livonia, MI – November 8, 2023 – BEHR PROCESS LLC, a leading provider of custom coating and metal decorating solutions, today announced the launch of its innovative ‘Hallmark Holiday Keepsake’ production line. This solution is specifically designed to help manufacturers efficiently and cost-effectively produce high volumes of personalized holiday ornaments, catering to the ever-growing demand for customized gifting and seasonal decorations. BEHR, located at 17450 College Parkway in Livonia, Michigan, has been quietly powering the production of countless decorated metal products for decades. Known for tackling complex coating challenges, the company saw a clear opportunity to leverage its expertise in the booming personalized ornament market. “We’ve been working with various clients doing bits and pieces of this for years,” says a company spokesperson, reachable at 847-888-7697. “We realized there wasn’t a single, really robust solution out there for mass-producing highly customized ornaments. So we built one.” Addressing the Ornament Market's Unique Challenges The personalized ornament market is hot, but it’s not without its hurdles. Manufacturers face challenges like applying vibrant, durable coatings to often complex shapes, ensuring consistent quality across massive production runs, and efficiently handling the intricate designs customers demand – names, dates, even photos. Traditional coating methods often fall short, leading to slow production times, inconsistent results, and high reject rates. “It’s more than just slapping some paint on metal,” explains a BEHR engineer. “These ornaments are often treasured keepsakes, so the finish has to be perfect. And companies are dealing with huge volumes during peak season – they can't afford slowdowns or errors.” The ‘Hallmark Holiday Keepsake’ Solution: A Deep Dive BEHR's ‘Hallmark Holiday Keepsake’ solution isn’t a single product, but a comprehensive package of coating technologies, custom equipment, and process expertise. Here's what it encompasses: Advanced Coating Formulations: BEHR has developed a range of specialized coatings specifically for ornament production. These coatings are designed for exceptional adhesion to various metal substrates (steel, aluminum, brass), vibrant color reproduction, scratch resistance, and UV protection – ensuring ornaments remain beautiful for years. “We can match pretty much any color imaginable,” says a chemist involved in the project. “And we can create coatings with different textures and finishes – glossy, matte, even shimmering.” High-Speed Coating Application: The solution incorporates a unique combination of automated spraying and digital printing technologies. This allows for both base coating and the application of personalized designs with speed and precision. “We’re talking about coating hundreds of ornaments per minute, with each one getting a perfectly consistent finish,” explains a process engineer. The system can handle a wide range of ornament sizes and shapes, minimizing the need for manual adjustments. Precision Digital Printing: A key component of the system is BEHR's ability to integrate high-resolution digital printing directly into the coating line. This allows manufacturers to print names, dates, photos, and other custom designs directly onto the ornament surface with exceptional clarity and detail. "We can handle complex graphics and variable data printing – meaning each ornament can have a unique design," says a printing specialist. The inks used are specifically formulated for metal and are highly durable and scratch-resistant. Automated Handling & Conveyance: The system incorporates automated handling and conveyance systems to minimize manual labor and ensure a smooth, efficient production flow. Ornaments are automatically loaded, coated, printed, and unloaded, reducing the risk of damage and ensuring consistent quality. The system is designed to be scalable, allowing manufacturers to easily increase production capacity as needed. Dedicated Process Support: BEHR doesn't just provide the technology; they also provide dedicated process support. This includes assistance with coating formulation, equipment setup, process optimization, and troubleshooting. “We work closely with our clients to ensure they get the most out of the system,” explains a customer support representative. “We’re there every step of the way.” Benefits for Ornament Manufacturers The ‘Hallmark Holiday Keepsake’ solution offers several key benefits for ornament manufacturers: Increased Production Capacity: The high-speed coating and printing capabilities allow manufacturers to significantly increase their production capacity, enabling them to meet the growing demand for personalized ornaments. Reduced Labor Costs: The automated handling and conveyance systems minimize the need for manual labor, reducing labor costs and improving efficiency. Improved Quality & Consistency: The advanced coating formulations and precise application techniques ensure consistent quality and reduce reject rates. Enhanced Customization Capabilities: The digital printing capabilities allow manufacturers to offer a wider range of customization options, attracting more customers and increasing revenue. Faster Turnaround Times: The increased efficiency and automation allow manufacturers to reduce turnaround times, meeting tight deadlines and satisfying customers. Looking Ahead BEHR PROCESS LLC is committed to innovation in the metal decorating industry. The ‘Hallmark Holiday Keepsake’ solution is just one example of their commitment to providing cutting-edge technologies and solutions to their clients. The company is already working on new advancements in coating technology and automation, aimed at further improving the efficiency, quality, and customization capabilities of ornament production. “We see a lot of growth potential in the personalized ornament market,” says a company executive. “And we’re excited to be at the forefront of that growth, helping our clients create beautiful, lasting keepsakes for their customers.” Contact: BEHR PROCESS LLC 17450 College Parkway Livonia, MI 48152-2300 847-888-7697