BEHR Process LLC Unveils Nostalgic "Hallmark Holiday Keepsake" – A Revolutionary Solution for Festive Decor Preservation

Livonia, MI – November 8, 2023 – BEHR Process LLC, a leading innovator in advanced surface treatment technologies, today announced the launch of their groundbreaking “Hallmark Holiday Keepsake” – a protective coating specifically designed for preserving cherished holiday ornaments and décor. Based out of Livonia, Michigan, BEHR Process LLC has been quietly solving complex coating challenges for industries ranging from automotive to aerospace for decades. Now, they’re bringing that same level of scientific rigor to something a little closer to home – your holiday traditions. “We noticed a real gap in the market,” explains Sarah Chen, Lead Chemist at BEHR Process LLC. “People spend a lot of money – and even more sentiment – on ornaments and holiday decorations. But these items are often fragile, prone to tarnish, and require careful, often time-consuming, storage. We thought, ‘Wouldn’t it be great if there was a way to protect these treasures and make enjoying them year after year a whole lot easier?’” And that’s precisely what Hallmark Holiday Keepsake aims to do. It’s not just a sealant, explains the company; it's a meticulously engineered barrier against the elements that degrade holiday joy. What is Hallmark Holiday Keepsake? In a nutshell, Hallmark Holiday Keepsake is a clear, non-yellowing, spray-on coating. But it’s what’s inside that makes the difference. BEHR Process LLC has leveraged its expertise in corrosion resistance and material science to create a formula that delivers a multi-layered protection: Tarnish Prevention: The coating actively inhibits oxidation, preventing silver, brass, and other metals from tarnishing and losing their luster. No more polishing! Scratch Resistance: While ornaments are delicate, this coating adds a noticeable layer of protection against minor scratches and abrasions that occur during handling and storage. It’s not bulletproof, but it’ll definitely stand up to a little more wear and tear. Moisture Barrier: Dampness is a holiday ornament’s worst enemy. The coating provides a robust barrier against moisture, preventing mold, mildew, and the dreaded sticky residue that can ruin delicate decorations. UV Protection: Years of sun exposure can fade colors and degrade materials. Hallmark Holiday Keepsake includes UV absorbers to help keep ornaments vibrant and looking their best. Easy Application: The formula is designed for easy, DIY application. Just clean the ornament, spray on a light, even coat, and let it dry. No special equipment or expertise required. From Automotive Coatings to Ornament Preservation: The BEHR Process Difference BEHR Process LLC isn’t exactly known for holiday decorations. For over 40 years, they’ve been a trusted partner to some of the world’s leading manufacturers, providing customized coating solutions for demanding applications. Their coatings protect critical components in the automotive, aerospace, medical, and electronics industries. “Our core competency is creating coatings that withstand extreme conditions,” says David Miller, CEO of BEHR Process LLC. “Whether it’s protecting a car from road salt or a satellite from the harshness of space, it’s all about creating a barrier between the material and the environment. Applying that technology to holiday ornaments might seem a little different, but the underlying principles are the same.” The company’s expertise in materials science, combined with a rigorous testing process, has resulted in a product that truly delivers on its promises. Hallmark Holiday Keepsake has been subjected to extensive testing, including accelerated aging studies, humidity testing, and scratch resistance assessments. The results, according to BEHR Process LLC, are impressive. Beyond Ornaments: A Versatile Solution for Holiday Décor While the product is initially marketed towards ornament preservation, BEHR Process LLC believes Hallmark Holiday Keepsake has broader applications. The coating can also be used to protect: Holiday figurines: Ceramic, glass, and plastic figurines can benefit from the coating's scratch and moisture resistance. Outdoor decorations: Lighted displays, wreaths, and other outdoor decorations can be protected from the elements, extending their lifespan. (Though the company advises testing on a small, inconspicuous area first.) Vintage ornaments: Protecting precious heirlooms is a key focus of the product. The coating helps preserve the history and sentimental value of these items. Handmade decorations: Protecting the time and effort put into creating unique decorations is something BEHR Process LLC understands. Availability and Pricing Hallmark Holiday Keepsake is available for purchase starting November 15th, 2023, through the BEHR Process LLC website ([fictional website address]) and select online retailers. A 10oz spray can, sufficient to coat approximately 20-30 standard-sized ornaments, is priced at $19.99. The company is also offering a “Family Bundle” – two cans for $34.99 – and a “Collector’s Bundle” – four cans for $64.99. “We’re excited to bring a little bit of our science to the holiday season,” concludes Miller. “We believe Hallmark Holiday Keepsake will not only protect your treasured decorations but also give you more time to enjoy them with your loved ones.” BEHR Process LLC – Protecting What Matters, One Ornament at a Time. Contact: Sarah Chen Public Relations BEHR Process LLC 17450 College Parkway Livonia, MI 48152 847-888-7697 [fictional email address]